BlackPlanet try an African-American social networking service for matchmaking and job posts; in addition, it possess community forums for conversation on political and personal problem

BlackPlanet try an African-American social networking service for matchmaking and job posts; in addition, it possess community forums for conversation on political and personal problem

BlackPlanet was released on September 1, 2001 by Omar Wasow, an online specialist, just who in 2001 got running “ny Online”, a pre-web people he started in 1993 from his living room area in Brooklyn. [2] it had been the brainchild of Wasow and people Connect’s President Benjamin sunshine. Launched in 1999, it had been a relative latecomer to social media sites, with three currently around focusing on people of tone. [2] Benjamin sunrays would also introduce AsianAve and [3]


The website is operated by neighborhood Connect of the latest York urban area. Community Connect also operates and [2] In April 2008, people Connect was purchased for $38MM by Radio One, a Lanham, MD-based media begun by Cathy Hughes. [4] And, and had been in addition purchased. This step is taken by Radio a person to broaden beyond broadcast to get to black viewers. [5]

BlackPlanet’s wider objective would be to fortify the Black community. [2]


The preferred message boards comprise existing happenings, history & personality, affairs, faith & Spirituality, and female. [6] Wasow says BlackPlanet’s home-grown program enables customers to go between private content, to dating, cam, and community forums, emphasizing connecting anyone, without serving all of them material. [2]


In January 2007, the membership sign on BlackPlanet’s home-page boasted 15.8 million users since their creation in 1999. [6] At time of buy the website had around 20 million users and got the next most-visited U.S. social networking webpages. [7]

  • Male 34.4%
  • Feminine 65.6percent
  • Median Get Older: 32
  • Attended/Grad University: 64.5%
  • Constitution Dark: 88%

“BlackPlanet creates labeled visibility pages to incorporate advertisers to the personal people, making it possible for members to engage as family”; plus personal users BlackPlanet also permits content for companies, characters, and products. [8]

In ’09, BlackPlanet introduced additional features towards the site, such as a Facebook-style position inform, and a development club that keeps users updated with information contributed on fun One and BlackPlanet. The speak features was also current last year; the present cam was powered by an organization also known as Chat Blazer and is Flash mainly based. [9]

During the early 2010, BlackPlanet founded an innovative new website that included an Activity Feed, enabling consumers observe posts from everybody else on BlackPlanet, either pals or by location. [10]

Other features

BlackPlanet has now introduced two entertaining games for people, Farmandia and Fishdom.

BlackPlanet talks of Farmandia the following: “Farmandia sets your into the character’s chair. read here Increase your make, maintain their pets and construct your barns. The greater you bring, the greater amount of details you are rewarded so you’re able to keep your farm running a business. Need a little help? Invite additional BlackPlanet members to assist.” [11]

BlackPlanet defines Fishdom thusly; “if you are completed spending some time regarding the farm, seize the digital fly rod and head to Fishdom for which you’re responsible for giving your amazing assortment of under water family. Your much better make your dollars simply because they have mighty hungry. You will never know once youwill need to invest in more dishes, accessorize their underwater kingdom or render the seafood some new buddies.” [11]

The parallels to fb’s Farmville haven’t lost undetected from the BlackPlanet consumers, whom highlight the necessity for improvement of site’s structure and main features such as for example cam prior to the introduction of video games. [11]

Cellular phone programs

BlackPlanet also launched cellular software in ’09 for mobile devices. The application form BlackPlanetMobile was free whenever it had been launched but had not been unique of mobile carrier charges. [9] BlackPlanetMobile would not manage the BlackBerry, GPhone, iphone 3gs, or Sidekick smart phones when launched. [9]

BlackPlanet book Alerts can also be found to alert users to changes and announcements. This is exactly an opt-in services. [9]

Social support systems

It’s been mentioned that social networks attended to determine the current online skills. [12]

BlackPlanet, as a predecessor to Facebook and Myspace, moved somehow to influencing the online world as customers understand they. Before present well-known channels permitted one to “like” posts, “poke” crushes, or “retweet” celebrities, web-savvy African Us americans comprise connecting on BlackPlanet. [12]

Wasow themselves has stated” [12]

The people whom started Myspace were quoted in operation Week mag saying that they viewed BlackPlanet as an unit for Myspace and believed there seemed to be an opportunity to carry out a standard markets form of just what BlackPlanet was.

By Summer 2007, BlackPlanet had 16.5 million users and 80 million web page views. It absolutely was referred to as the biggest web mass media organization for African-Americans and “the granddaddy of social-networking sites”. [13] BlackPlanet loved more than 6 million unique traffic 30 days in April 2008. In 2007, BlackPlanet discover itself to-be the 4th best social networking software on the net, however with the huge rise in Facebook, Twitter and MySpace usage, BlackPlanet fails to acquire popularity within the top 15 social networks relating to eBizMBA, in March 2011, top critics to declare that ‘BlackPlanet enjoys dropped towards wayside as various other systems have taken the social network mantle.’ [12]

BlackPlanet utilises more social media gear for example Twitter and myspace being reach latest and prospective customers. Their Twitter feed was up-to-date on a near daily basis, leaving comments and showcasing tourist attractions to your black colored people. Recent tweets include: “83percent of BP voters believe non-Black rappers shouldn’t use the #nword. exactly what do you think about that?” [14] and, “incorporate techniques unveiled. Change from dull to fab in five full minutes.” [14] The BlackPlanet Twitter feed can always posting announcements and revisions about the BlackPlanet site by itself. Wider political problems are pointed out, such as: “what is going to you will do #ifgovernmentshutsdown?” [14]

The BlackPlanet Twitter webpage is utilized to encourage topic of dilemmas both right and indirectly relevant to the society of African-American people. The fb position inform function is employed to inquire about concerns with the webpage followers, and is really responded to overall. Inquiries has incorporated, “precisely what do you believe associated with notion of Ebony wedding time?”, [15] “exactly what do you believe of individuals utilizing the name ‘ghetto’ whenever explaining something which’s maybe not attractive?”, [15] and, “people, do you pamper your self with a gentleman’s facial, manicure or care? Ladies, what do you might think of males taking proper care of their skin and nails?” [15]

Both social network methods are widely used to advertise the “Member of a single day” element, drawing focus on the look of the chosen representative. Accompanying a link into associate’s visibility is actually a quick remark like, “she is gorgeous, she is unmarried, she is our very own person in the afternoon. Examine the woman out”, [14] and, “Still want evidence that people possess prettiest users in the world? You are pleasant.” [14]